Memorandum of Understanding paves way for new family of products
Red Bull Advanced Technologies is pleased to announce that it has signed a Memorandum of Understanding (MOU) with Britain’s biggest boat builder, Sunseeker International. The agreement will see the two organisations begin working together on new product development. Red Bull Advanced Technologies is a division of Red Bull Technology which is the parent company of the Aston Martin Red Bull Racing Formula One team.
The MOU between Red Bull Advanced Technologies and the luxury yacht builder was signed today at the London Boat Show, with Aston Martin Red Bull Racing Team Principal Christian Horner and Sunseeker CEO, Phil Popham in attendance.
Founded with the mission of extending the culture of innovation and technical excellence achieved in Formula One to other leading industries, Red Bull Advanced Technologies has already led the way in leading-edge automotive design and development in partnership with Aston Martin on the joint Valkyrie supercar project. The company will now also bring its cutting-edge technical expertise to the world of luxury boatbuilding with one of the industry’s undisputed leaders, Sunseeker International, which over more than 50 years has become synonymous with style, design, ingenuity and performance.
Commenting on the agreement, Christian Horner said: “This is an exciting announcement for Red Bull Advanced Technologies and we are delighted to be working with Sunseeker. As a leading name in the marine industry, and one focused on innovation and development, a relationship with Sunseeker is an organic fit for us and it is very pleasing to be forging another pioneering partnership for Red Bull Advanced Technologies.”
Phil Popham, CEO of Sunseeker International, added: “We are delighted to sign the MOU with Red Bull Advanced Technologies and look forward to working closely with them on future projects. Sunseeker has a strong performance heritage, it’s in our brand DNA, and since our inception we have designed yachts that make the heart race. As such, Red Bull Advanced Technologies is a natural partner for us and I’m looking forward to working with them.”
